A Journey of Joy, Woven by Our Hands.
This is Hair, Craft and Time.
Beauty is a Journey.

— HARUKI MINATO, Founder
止まらず、描き続ける。
まだ見ぬ線で、美を描く。

Never stop. Keep drawing.
Creating beauty through lines yet unseen.

2020 — The Origin
It all began with a single strand of hair.Through craft and care,the foundation was formed as a hairstylist.Here, the first seed of a new ordinary was born.
2021 — The Brand Begins
A single vision would become a brand.With the founding of the academy,the spirit of HARUKI MINATO began to take shape.No longer confined to individual talent,craft began its journey toward culture.
2022 — Into the World
HARUKI MINATO began turning toward the world.The first haircare line was introduced,followed by a solo journey into the beauty markets of 23 countries.Not to follow convention,but to open new horizons.A sensibility nurtured in Japanbegan a dialogue with the world.
2023 — Crafting the Maison
Through an encounter with architecture,a new belief emerged — that beauty can be born from space.From manufacturing to retail,Japan’s first boutique salon model was expanded nationwide,redefining beauty not only through technique,but through space, time, and experience itself.
2024 — Craft for Professionals
Craft was passed on to the next generation of professionals.HM Maison was born,crafted with Japan’s exceptionally pure water.Craftsmanship evolved beyond individual technique,becoming culture, and ultimately, value.
2025 — A Global Journey
Beauty began to expand across the world.From Japan to Hong Kong, Taiwan, Germany, Canada, and the United States.Years of challenge became trust,trust became culture,and culture began connecting beyond borders.Dots became lines,lines became planes.That philosophy began taking shape around the world.
2026 — The Journey Continues
The journey continues.Built upon the challenges woven to this day,we continue creating a new ordinary.To craft a brand loved for the next hundred years.Hair, Craft and Time.Beauty is a Journey.
新しいふつうを創る

Creating the New Ordinary

Not to make history, but to create
work that endures into the future.
喜びの創造

The Art of Creating Joy

Growing together.Thriving together.
Prospering together.Beauty is sustained by work often unseen.
From our customers, to diplomacy, trade, logistics, development and manufacturing—
from raw materials and packaging,
to technology, hair, skin, everyday life, and the human spirit.
With respect for all people and endeavors that support beauty,
we share joy with everyone connected to our journey.
That is our Crafting Joy.
驚きの創造

Crafting Wonder

Beyond ideals, toward beauty beyond expectation.
We aspire to offer everyone we encounter
a beautiful experience that moves the heart.
This is the spirit behind Crafting Wonder.
ハルキミナト製品の安全管理

The Safety Philosophy Behind HARUKI MINATO

All HARUKI MINATO products are created with pure Japanese water and medical-grade Pyrogen-Free Water.
Because they are made for everyday use,
we believe safety and trust should be designed as beautifully as the products themselves.
That is the philosophy behind our craftsmanship.